We pride ourselves in solving our clients’ problems through solutions that are customized for them.

The following is a description of the 4-step process DeMo uses to create customized solutions for you.

Needs Assessment

DeMo Communications will conduct a needs assessment for Your Corporation which will help determine the overall strategy for the company. The needs assessment will consist of a series of applicable questionnaires and a face-to-face interview which will help DeMo Communications familiarize itself with Telios Corporation, its operations, its target audience, as well as issues and trends currently experienced in the industry, locally and globally. DeMo Communications, will also ask questions regarding what the current perception if of Telios and how this needs to change.

The needs assessment is the first part of a proven 4-part process that DeMo Communications uses to help clients find solutions that make a difference. Here is an overview of DeMo’s approach:

Part 1 -- Public Relations/Marketing Discovery

The first part to any campaign is the discovery process, in which key information is obtained through research, interviews and other methods. The information obtained from this part of the process will directly influence the strategy and tactics of the campaign. The process is started with a needs assessment which helps DeMo Communications:

• Identify best collateral pieces that will support public relations/sales function and create those pieces
• Identify trade shows or other venues in which the client should participate in
• Identify key influencers to target (i.e. media, social media, customers, referral bases, community members, etc.) and create plan of action to establish communication with these
• In some cases, audit customers/key influencers to identify the true perception of the customer in the marketplace
• Identify strengths, weaknesses and overall image of the client among customers, key influencers and determine how close the image is to what executives believe customers think of them
• Determine overall strategy for campaign
• Determine key messaging
• Determine Internet/SEO strategy

Part 2 -- Schedule Development

Once the strategy is created, then the tactics used to implement it need to be identified. This is Part 2 of the process, in which a schedule is created to implement the strategy. In other words, if the strategy is the map to the destination, the tactics indicate which roads and turns need to be made to get there. In this part DeMo:

• From discovery and lists, creates benchmarks and milestones to be reached in campaign
• Creates schedule of trade shows that should be targeted
• Creates media list that reach key influencers
• Creates story idea/press release schedule for rest of year
• Creates editorial calendar opportunities from the media identified
• Creates list of social media/Web 2.0 outlets that reach key influencers
• Identifies other public relations/marketing opportunities that are available
• Identifies speaking opportunities that reach targets directly

Part 3 –Implementation

This is where the rubber meets the road. This is where the implementation strategy created in Part 2 is completed. Clients have a choice to either retain DeMo to implement the schedule or take the process in-house.

Part 4 – Results Analysis

A campaign that achieves results isn’t a temporary activity, but an on-going one. However, it is wise to check in from time to time to see if the campaign is still on track. In Part 4, DeMo:

• Analyzes what the results have been of the campaign to date
• Checks to see if benchmarks have begun to be reached
• Evaluates whether milestones have been met. Why or why not
• Identifies what has worked/not worked
• Makes adjustments to the campaign/strategy